Midlife Beauty

Welcome! I'm Sandra Goelz, and I'm thrilled to share my journey and passion for beauty with you. Are you ready to find the perfect shades for your skin tone? Fill out my Color-Match Form and discover the Bellame products that are just right for you.

Take Color Match!

A PASSION

for beauty

Beauty has always been a passion of mine—I love a natural, soft makeup look and prioritizing skincare. Growing up, I was inspired by my mom’s graceful style and glowing skin, and that influence has stuck with me. With over 30 years in the beauty industry and a background in professional makeup artistry, I’ve honed my skills and knowledge to help others feel their best.

Started off at The Ivy and ended the night with the Huntington Tree lighting 🎁 10/10

Hey friends! 🫶 Doing my makeup and sharing a little piece of my story… I’d love to know how our paths crossed. Drop a comment and ask me anything!

| getreadywithme | grwmover40 | beautycommunity | womeninbusiness | simplemakeup | makeupforrealwomen | buildingcommunity | bossmom |

✨ Doing my makeup this morning and honestly… my SKIN is the real star. 🤭
When your skincare is doing the heavy lifting, the makeup just glides on.
And yes girl… the glow is Bellame. ✨

Also TRY THE UNDERPAINT 🤤

💥 PS: Sales are happening ALL weekend — so if you’ve had your eye on anything, this is your sign to peek the link in my bio. Your glow-up is waiting. 🤍

| glowing skin | over 40 beauty | bellame glow | holiday sale | skincare lovers | makeup over 40 | beauty deals | weekend sale |

Feeling extra thankful today for this community — my people who show up, cheer loud, support harder, and make this whole beauty + business journey feel like pure magic. ✨

To my customers, my loyal glow-getters, my silent watchers, my everyday hype women… THANK YOU. You’re the reason I get to do what I love, build what I’ve built, and dream even bigger.

I don’t take a single order, DM, like, share, or “Sandra, I need that link!” for granted. 😉
You keep me hustling, glowing, and serving up all the beauty + confidence.

Grateful for you. Blessed because of you. Sassy because… well, that’s just who I am. 😘
Love you all big. Happy Thanksgiving, fam. 🤍🧡🍁

| thankful | grateful | community | customers | beauty | support | glowgetters | love | blessings | sass |

Transparency here. #explant #update

This is a big big decision. I know what I want in my head. I just don’t know of the outcome. As far as health, my health is great.

I will keep you all posted XO

If you’re not sure what to grab during these amazing holiday sales, let’s unpack this box together! 🎁✨
I linked everything in my bio — all my beauty faves, skincare glow essentials, and of course your FREE color match so you can shop confidently.

Still stuck? Just send me a DM. XO 💛

| holiday sale | gifting | glow | skincare | beauty favorites | Bellame | color match | shop smart | festive deals | Glow Gifting |

This visual ! Never fails!

Ever notice how lip liner can make or break your look? 👄
I see so many people trying to line , but instead of fuller lips, it can actually make them look flat and small. The secret? It’s all in the placement.

Yes, tiny tweak in your technique gives you that soft, plump look without the harsh lines. 💋

🎁Who wants the full lip combo? FREE SHIPPING TODAY ! Visit lip combo in bio! Use the cart I created 💋 or comment “yes to this “

PS eyeshadows are two cream products and a liner ! Comment eyes for that link ❤️

lip liner | makeup tips | fuller lips | over 40 beauty | lip contour | plump lips | lip liner hack | makeup tutorial | beauty demo | makeup for beginners | makeup mistakes

If you need me, I’ll be right here… wrapped in the softest thing I’ve ever owned. Lola season is officially ON. 🤍

Comment “lola” for the link to get cozy too.”

| cozy | Lola blanket | soft | snuggly | gift ideas | home vibes | comfy season | blanket love | winter must-have | comfy home |

20% bundle savings for new customers !
✨ Watch how I build my base step by step…

My base is 5.5-

Bronzer first for warmth 🌞 mocha silk
Then a cooler contour for definition 💁‍♀️ golden mirage
Next, a pop of cheek color for that healthy glow 🌸 Ruby kiss
Brightening serum + hybrid concealer to lift and refresh ✨ shade 3

👉 Now blend—starting with the contour—to melt it all together for a natural, seamless finish. @thebkbeauty 106 in my shop my

My lips @formlessbeautybyjenny color manifest use code SANDRA

Skin looks fresh, lifted, and glowing—without heavy layers.

💡☝️Would you like info to the amazing bellame Skin Care infused Makeup I love? My Bellame links are in bio or simply comment “ ready”

| over40beauty | makeupover40 | beautyover40 | agelessmakeup | proagingbeauty | freshfaced | contourtips | bronzerglow | liftedmakeup | glowingskin | beautyhacks | seamlessblend | bellamebeauty | beautyschool | skinfirstmakeup |

Stevie Nicks concert eye look… You asked and you shall receive. Save this and try it!

Velvet liner and showstopper palette - comment “Stevie” for the look .

Makeup demo| eyeshadow palette| concert makeup | smoky Makeup| smoky eye | easy eyeshadow| holiday Makeup| Sultry eye | smudged liner| supermodel Makeup | showstopper palette | bellame

Fresh face first ✨ Always start with good skincare prep — it makes ALL the difference. ✔️
Brighten with a color-correcting concealer ✔️
Add natural dimension with a cream contour/bronzer ✔️
Finish with a serum-hybrid, skincare-infused foundation for that smooth, even glow ✔️

Want skincare-based makeup? Comment “fresh” and I’ll send you the link!

| skincareprep | colorcorrecting | concealer | creamcontour | bronzer | serumfoundation | skincaremakeup | over40beauty | glowybase | bellamebeauty | cleanmakeuplook | freshface | everydaymakeup | beautyover40 | makeover40 | glowlovers | makeupsteps | skinfirst |

Last night was one of those core memories I’ll hold onto forever. ✨
I got to see Stevie Nicks with my daughter Ariana, and honestly… my heart is still so full. There was something so nostalgic about hearing those songs live — the same ones I grew up on — but this time standing next to my baby girl.

Watching her take it all in, feeling that magic together… it was surreal.
A night of music, memories, and a little bit of that Stevie sparkle that stays with you. 💫🖤

Here’s to moments that come full circle and daughters who become your best friends.

| StevieNicks | ConcertNight | MotherDaughter | CoreMemories | NostalgicMoments | Over40Mama | ArianaAndMe | MusicMagic | GirlsNight |

Ooofaa! Don’t threaten me with a GOOD TIME!
I finally got to see Stevie Nicks live for the very first time, and let me tell you… at 77, this woman still has pure magic running through her veins. I was blown away. ✨

And yes — before you ask — my lashes are real.
Yes, I use a lash serum.
And yes, this mascara is THAT good. 👀

Comment DUO and I’ll send you the link.

My lip combo is also linked in my bio under lip combo. 💋

| beauty over 40 | beauty tips | lash serum | real lashes | over 40 makeup | over 50 beauty | mascara routine | glam over 40 | Stevie Nicks | concert night glam | natural lash look | lip combo | Bellame beauty | viral beauty tips |

Yes Yes and Yes! Hands down !✨ Want fuller, stronger lashes over 40? 👁💛

Bellame’s clean lash serum is your new go-to!

Comment “eye dare you ” for the link and let your lashes do the talking.

Primer you can find in my LTK in bio

|lashserum|fullerlashes|over40beauty|skincare|cleanbeauty|Bellame|lashcare|eyelashes|beautyroutine|

We’ve all gone a little heavy-handed 💕 — instead of starting over, use your foundation and a small brush to soften and blend it back to skin perfection. The secret to blush that lasts without the clown vibes.🎨✨

|blush fix | makeup hack | blush tip | over 40 makeup | Patrick Ta blush | foundation trick | makeup tutorial | soft glam | beauty tips | makeup blending|

This is so wild ! And wow! A few years ago my skin was tired, dull, and my under-eyes were sunken in. I didn’t ‘fix’ it overnight… I committed to consistent care.”

What helped me:

• Moxi facial + SkinSmooth @permanenttouchcosmetics
• soft Botox @suiteskinbyjillian
• Daily Glow Juice collagen (with added electrolytes for hydration + absorption) GLOW JUICE in BIO
• Bioavailable, active ingredients that Bellame is known for
• Bellame skincare: gentle cleanse, exfoliate, hydrate, tighten, brighten
• Staying consistent with my morning + nighttime routine
• Active skincare infused makeup ✔️

Small habits. Real results.
If you’re over 40 and feeling like your glow disappeared… it hasn’t. Your skin just needs the right support.

There is a color match form in my bio- select it and I will send a list of my favorites 💯

| over40skincare | glowjuice | bellameskincare | collagenroutine | electrolytes | moxifacial | skinprep | glowingskin | realresults |

No filters, no fluff—just clean beauty basics that actually work. Highlight, contour, and glow the right way.
@mphbeauty medium linked in my LTK

Bellame flawless radiance shade 6 linked in my BIO-

Comment “soft” for the info

| clean beauty | highlight | contour | back to basics | MPH palette | step by step | beauty school vibes | real skin | glow | radiance | tutorial | makeup for real women | over 40 beauty |

Let’s retire the clown cheeks 🎪 — this is how to build blush that melts into your skin, not sits on top. Powder first, cream second = soft, luminous, and lifted. ✨

@patricktabeauty out of office

comment “blush” for the link
@thebkbeauty A507

|soft blush | cream blush | Patrick Ta blush | blush tutorial | glowing skin | over 40 makeup | blush tips | natural glam | makeup hack | everyday makeup|

Just a clean gloss. Just Ogee. Just perfect. The shimmer peach-gold pop from Poppy Gloss hits every time.

Comment “LINK” if you want it.

Lips @ogee
Cheeks @patricktabeauty out of office (checkout my ltk)

| lip plump look | glossy lips | peach gloss | clean beauty | over 40 makeup | ulta beauty

Catch me live twice a week! So fun! Hope you find this helpful 💯

Grab the color match in bio or shop through my bellame boutique!

https://bellame.com/sandragoelz

Don’t forget the free goodies in Nov

Wow!! It’s the combo — the brown lash serum plus this mascara that actually has a growth ingredient. Consistency = results. If you’ve been wanting naturally longer lashes, this is your sign to stay consistent!

Also clean - prostaglandins free 💯

Comment “lashes” for the link to this duo!

|lash serum|brown mascara|growth lashes|beauty routine|natural length|long lashes|everyday glam|clean beauty|over 40 beauty|consistent routine|

This visual is SO good 👏
I’ve always been a “concealer only where you need it” kind of girl — and let’s be real, color matters so much. Instead of grabbing that super light, thick concealer, try a peachy-salmon tone to neutralize dark circles first, then brighten around it.

We’re not doing the pie-shaped under eyes anymore or that side-to-side stripe that does nothing, right? 😅

This serum-hybrid formula is everything — smooth, skincare-infused, and real-skin approved.

Drop “concealer link” in the comments if you want the link! 💫

| concealertips | beautyover40 | nomakeupmakeuplook | skincareinfusedmakeup | brightundereyes | makeuptips | bellamebeauty | complexiongoals |

Today’s look! So pretty and put together for the perfect fall day!

Follow my LTK @SandraGoelz_ on the @shop.LTK app to view this post and get my exclusive app-only content!

Comment “fall style “ for the direct link

#liketkit #LTKStyleTip #LTKSeasonal #LTKHoliday
@shop.ltk
https://liketk.it/5vgSv

Wish List Wednesday ✨
Today’s look is all about those warm, cozy November vibes — created with my Executive Lip, Hello Beautiful Liner, and the Showstopper Palette hello, dreamy warm browns!I used Ruby Kiss on my cheeks, Flawless Radiance Foundation in 5.5, Concealer 7 to brighten, and Concealer 9 to bronze and sculpt.

And this month’s Bellame goodies are so good — think free gifts, full-size faves, and limited-edition bundles that are flying fast. Add your must-haves to your wish list while they’re still available! 💋

| Bellame | Beauty Edit | Showstopper Palette | Warm Browns | Fall Makeup | Flawless Skin | Wish List Wednesday | Ruby Kiss | Radiance Foundation | Concealer Hack | Bronze Glow | Makeup Over 40 |

Style and trendy over 40 approved !

Follow my LTK @SandraGoelz_ on the @shop.LTK

Size medium for all!

Comment “style” for the look!

Style over 40 | trendy style | comfortable style | fall fashion | fashion over 45

Nov Beauty box with a few add-ons

Using shade seven concealer shade, 5.5 base nude whisper, blush and pout and taupe brow pomade for the browse ❤️

Trendsetter liner, nude whisper

Comment November for the link to the Beauty box plus add-ons or visit Nov Beauty box link in bio and or the color match

Thank you ❤️

✨ Double cleanse, double the glow ✨
Starting with our Hydrating Cleanser to melt away the day — followed by the Polish Exfoliate for that fresh, baby-smooth skin feeling.
It’s my favorite reset ritual morning or night 💧

Comment “clean” for the link

| skincare | glow | exfoliate | doublecleanse | over40beauty | bellamebeauty | selfcare | cleanskincare | skincarelover | beautyritual |

Less layers over 40 with Skin Care infused Makeup.

Grab the color match and links form in my bio.

SandraGoelzbeauty.com

It’s crazy how much our own thoughts can hold us back.
The stories we tell ourselves become the walls we live behind.
But here’s the truth — you don’t need to have it all figured out to start.
You just need to decide that you’re done letting insecurity run the show.
Change the story in your head, and you’ll change everything else. 💭

| mindset | confidence | womenempowerment | over40 | selfbelief | personalgrowth | businessmindset | bellamebeauty | womeninbusiness | growthjourney |

I’m not erasing life lines… I’m lifting them. Using a cream palette to brighten and bring life back where shadows like to settle. It’s the softest, most natural way to look refreshed—without chasing perfection. 💫

Use @mphbeauty comment “link” for the link - in using color medium.

| over40beauty | creammakeup | lifelinesnotwrinkles | mphbeauty |glowfromwithin | maturemakeuptips | naturalglam | bellamebeauty | makeupover40 |

We’ve all done that overline that looked more “oops” than “plump” 😅
Here’s the real trick to fuller, natural-looking lips — no filter, no filler. 👄

✅my favorite lip combo right now – hello beautiful and clear gloss comment lips for the link

| liphack | makeupreel | beautyover40 | lipliner | everydaymakeup | bellamebeauty |

Back to basics -

Grab the color match in my bio for help. If not visit my BELLAME link in my bio and find my faves.

Today’s soft natural basic look started with:
Charcoal toner
Vitamin C booster
LUXESOLEILSPF 50

@nyxcosmetics lift and snatch ash brown

Shade 7 base
Concealer 6.8.10
Mauve delight cream blush and eye

Mascara aqua lash in bio
Primer @lorealparis

Rose gold highlight

Liner - hello beautiful
Clean gloss

Brushes @buzzibeauty small 906
Big - 905

SandraGoelzbeauty.com

Brightening concealer hack- PRO TIP - this step is done after you’ve completed the look. Final step before setting 👍🏻

Using shade 6 serum hybrid skincare concealer

Comment “ concealer” for the link
👇
Sandragoelzbeauty.com

Brightening lift makeup | makeup tip | makeup lesson | skincare makeup | easy makeup | quick makeup tip

Dot. Blend. Glow.
I start with my deeper tones, then tap into the lighter ones to even it out and tone it down — that’s the secret to a soft, radiant finish that looks alive.

Shop my fav and comment “flawless”

SandraGoelzbeauty.com

| over40glow | maturebeauty | blendingtips | dotandblend | agelessmakeup | radiantfinish | bellamebeauty | glowyover40 | serumfoundation |

Just me, my coffee, and my laptop ☕
Creating beauty content, sending personal recommendation/color, matching, and helping women build businesses from wherever they are — even the couch. 💻💋

It’s not fancy, but it’s real.
Because building beauty, confidence, and community doesn’t need perfect lighting — just passion and follow-through. ✨

Here’s to creating beauty in every form — on faces, in business, and in life. 🤍

| beautycontentcreator | womeninbusiness | bellamebeauty | couchceo | realandraw | beautyentrepreneur | buildwithpurpose | over40andthriving | faithandfollowthrough | beautywithintention |

Sometimes, it’s not about covering—it’s about correcting.
I start by toning down the redness and dark spots, then build light, breathable layers that enhance what’s already there.
This “less is more” approach gives a lifted, youthful finish without masking your skin’s natural texture.
Over 40 makeup isn’t about trends… it’s about technique.

✨ Would you wear your makeup this natural or go a little more glam?

@thebkbeauty A507 brush

| over40makeup | naturalglam | skinfirst | realbeauty | makeuptechnique | lessismore | glowover40 | beautyover40 | skinconfidence | everydaymakeuplook |

I started sharing pieces of my story… never imagining it would connect with so many. 200,000 of you — thank you for being here, for growing with me, for feeling this journey. ✨

| thankful | ophelia | 200k | authenticity | over40beauty | inspiration |

200,000. 🤍
Wow. That number isn’t just followers — it’s people, stories, conversations, and connections that I’m genuinely so grateful for.

When I started this page, I never imagined it would become what it is today — a space to share LIFE, beauty, wellness, real talk, and everything in between. I’ve shown up through the highs and lows, learned to be vulnerable, and stayed true to who I am along the way.

I’m not perfect. I’m not filtered all the time. I’m just me — a woman who loves sharing what I learn, helping others feel confident, and building something meaningful out of pure passion.

Thank you for being here. For every like, comment, share, and message — it means more than I can ever express. Whether you’ve been here since day one or just hit “follow” this week, you’re part of this story now.

Here’s to the next chapter — together. 🥂

| gratitude | community | beauty | wellness | authenticity | realtalk | 200k | milestones |

Stronger immunity in seconds 💪 These quick-dissolving strips pack zinc, vitamin C + D3, elderberry, and baobab — the perfect daily boost that melts right under your tongue. Fast, convenient, and powerful!

✨ Comment PROTECT and I’ll send you the link!

https://bellame.com/sandragoelz/protect-demand

| immune support | zinc | vitamin c | vitamin d3 | elderberry | baobab | wellness | daily health | fast absorbing | bellame protect |

Let’s talk real skin. The goal isn’t to hide it — it’s to balance it.
Here’s how I even out my skin tone using skincare-infused foundation + color correct for that natural glow that still feels like you.

😮‍💨Perfect for women 40+ who want their complexion to look healthy, hydrated, and real-life radiant.

✅Comment - “ready “for a link to my GO TO👍🏻

https://www.sandragoelzbeauty.com

| even skin tone | skincare infused makeup | color correction | mature skin tips | foundation for over 40 | natural glow | Bellame | beauty confidence | radiant skin | makeup tutorial |

He’s growing up, but every now and then I catch a glimpse — a little 90’s heartthrob, a little Conrad Fisher, and all mine. 💙✨

| thesummeriturnedpretty | conradfisher | 90sheartthrob | 100percentyourstyle | boymom | proudmom | cinematicreel | nostalgicvibes | cozyseason | momlife |

I love Halloween — it’s my favorite excuse to play, create, and transform! 🎃

This year I’m serving up my version of Poison Ivy 🍃🔥
Everything I used is from Amazon (yes, everything!), and I’ve added all the links to my Beauty Channel — make sure you’re in there so you don’t miss the details! 💋

| halloween makeup | poison ivy | amazon finds | easy halloween look | beauty over 40 | glam tutorial | halloween costume | makeup reel | spooky glam |

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Follow us on Instagram

@_sandragoelz_

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time to embrace

About Me

Hi there! I’m a content creator, beauty expert, and entrepreneur with over 30 years of experience in the beauty industry. From bridal makeup to fashion shows and collaborations with top brands, I’ve dedicated my career to helping women feel confident and beautiful.

I’m passionate about sharing quick, effective makeup tips and tricks for women over 40, focusing on enhancing natural beauty and simplifying routines. My content blends honest recommendations, lifestyle inspiration, and a commitment to creating genuine connections.

At the heart of everything I do is a mission to serve with love, authenticity, and an open heart. Whether you’re here for beauty advice or inspiration, I’m so glad to have you along for the journey!

Get Started

✅ What I share:

Easy beauty + skincare tips for women over 40
Makeup techniques that enhance instead of mask
Honest reviews of products I personally use
Health + wellness insights , Oral strips, collagen, skin cycling, hair health, etc.
Quick business + content tips for beauty pros (makeup artists, salon owners, estheticians)

EMPOWERING MIDLIFE CONFIDENCE

I am passionate about helping women in midlife look and feel their best. I believe this stage of life isn’t about slowing down—it’s about stepping into your confidence and embracing the best version of yourself.

Building my beauty business has not only transformed my skin but also boosted my confidence in ways I never expected. It’s given me the freedom to grow, connect, and inspire others to prioritize self-care, embrace change, and feel beautiful inside and out.

Midlife is just the beginning—let’s glow through it together! 💖

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